Privacy Policy in accordance with GDPR

1. Introduction We take your privacy seriously and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR).

2. Data Controller The data controller for the purposes of this privacy policy is: compliance@mypaths.eu

3. Data We Collect We collect and process the following categories of personal data:

  • Contact information (name, email, phone number) when you submit an inquiry via our contact form.
  • Technical data (IP address, browser type, operating system, device information) through our website analytics tools.
  • Marketing data (cookies and tracking data) for advertising purposes.

4. Legal Basis for Processing We process your data on the following legal bases:

  • Consent: When you provide explicit consent via our GDPR-compliant consent banner.
  • Legitimate Interest: To analyze website usage and improve user experience.
  • Contractual Obligation: When processing inquiries received via our contact form.
  • Legal Obligation: Where required by law.

5. How We Use Your Data Your data is used for the following purposes:

  • To respond to inquiries and process requests.
  • To measure and analyze website traffic via Google Analytics 4 and Google Tag Manager.
  • To display personalized ads via Google Ads, Meta Ads, and TikTok Ads.
  • To comply with legal obligations.

6. Data Retention We retain personal data only as long as necessary:

  • Contact form data is stored until the inquiry is fully processed, which may take several months.
  • Cookie and tracking data are stored in accordance with the retention periods set by our advertising and analytics providers.

7. Data Sharing and Third-Party Services We use third-party services that may process your data:

  • Google Analytics 4 and Google Tag Manager (for website analytics).
  • Google Ads, Meta Ads, and TikTok Ads (for targeted advertising).
  • GDPR Consent Banner (to manage user consent).

These third parties act as data processors under GDPR. We ensure that they comply with GDPR regulations.

8. International Data Transfers Some of our third-party service providers (e.g., Google, Meta, TikTok) may process data outside the EU/EEA. We ensure that adequate safeguards, such as Standard Contractual Clauses (SCCs), are in place.

9. Your Rights Under GDPR, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data under certain conditions.
  • Right to Restriction of Processing: Request to limit processing of your data.
  • Right to Data Portability: Request a structured, commonly used, machine-readable format of your data.
  • Right to Object: Object to data processing for direct marketing purposes.
  • Right to Withdraw Consent: Withdraw your consent at any time.

To exercise any of these rights, contact us at compliance@mypaths.eu.

10. Cookies and Tracking Technologies We use cookies and similar technologies to enhance user experience. You can manage your cookie preferences via our GDPR consent banner.

11. Security Measures We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

12. Changes to This Policy We may update this privacy policy periodically. Any changes will be posted on this page with an updated revision date.

13. Contact Information For questions regarding this privacy policy, please contact us at:
compliance@mypaths.eu

Privacy Policy for MyPaths (U.S. Customers)

Effective Date: February 01, 2025

1. Introduction

MyPaths (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in compliance with U.S. privacy laws, including the California Consumer Privacy Act (CCPA) where applicable.

2. Information We Collect

We collect the following categories of personal information:

  • Identifiers: Name, email address, phone number (when submitted via our contact form).
  • Internet Activity: Browsing behavior, device information, and engagement with our website (collected via Google Analytics 4, Google Tag Manager, and advertising platforms such as Google Ads, Meta Ads, and TikTok Ads).
  • Inquiry Data: Any information you provide through our contact form, retained until your inquiry is properly processed (which may take months).

3. How We Collect Information

We collect personal information in the following ways:

  • Directly from you: When you submit a contact form.
  • Automatically: Through cookies, tracking pixels, and analytics tools (Google Analytics 4, Google Tag Manager, etc.).
  • From Third-Party Advertising Platforms: Google Ads, Meta Ads, and TikTok Ads track interactions with our ads and website.

4. How We Use Your Information

We use collected information for the following purposes:

  • To respond to inquiries submitted via the contact form.
  • To provide, personalize, and improve our website and services.
  • To analyze website performance and user engagement.
  • To serve targeted advertisements through Google Ads, Meta Ads, and TikTok Ads.
  • To comply with legal obligations.

5. Cookies and Tracking Technologies

We use cookies, tracking pixels, and similar technologies to analyze traffic, optimize ads, and improve user experience. Our GDPR consent banner allows you to manage your preferences.

6. Data Retention

  • Contact Form Data: Retained until the inquiry is fully processed (this may take several months).
  • Analytics and Advertising Data: Retained according to third-party policies (Google, Meta, TikTok).

7. Data Sharing and Third Parties

We do not sell your personal information. However, we share limited data with:

  • Service Providers: Google Analytics, Google Tag Manager, and advertising platforms (Google Ads, Meta Ads, TikTok Ads) for analytics and marketing purposes.
  • Legal Compliance: If required by law or to protect our rights.

8. Your Rights and Choices

Depending on your location and applicable laws (e.g., CCPA in California), you may have the right to:

  • Request access to your personal data.
  • Request deletion of your personal data.
  • Opt out of data sharing for targeted advertising (via our GDPR consent banner or browser settings).

9. Security

We implement industry-standard security measures to protect your personal information from unauthorized access, loss, or misuse. However, no method is 100% secure.

10. Contact Us

For privacy-related inquiries, contact us at:
Email: compliance@mypaths.eu

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted with an updated effective date. Continued use of our website constitutes acceptance of these changes.